Retail Sports Betting Handles Decline Sharply in Major Markets While Online Activity Holds Steady
Gisela Zimmermann · Sep 12, 2026

Retail Sports Betting Handles Decline Sharply in Major Markets While Online Activity Holds Steady

Data from the four largest U.S. markets that report retail and online sports betting handle separately reveals a clear shift during the first half of 2026, with retail figures falling 26.7 percent compared to the same period the previous year while online handle stayed essentially unchanged at a modest 0.2 percent increase, and by June of that year retail's share of total combined handle in New York, New Jersey, Illinois, and Ohio had dropped to just 1.0 percent.
Those four states together produced $4.97 billion in combined handle for June 2026, yet only $50.4 million came through retail channels, a figure that underscores how online platforms now dominate activity in these jurisdictions, and New Jersey's Division of Gaming Enforcement confirmed it would cease separating retail handle in its monthly reports after the June data release.
Breaking Down the Numbers Across Key Jurisdictions
Retail sports betting refers to wagers placed in person at licensed locations such as casinos or dedicated sportsbooks, whereas online handle covers bets made through mobile apps and websites, and the reported decline shows how these two channels have diverged in scale within the largest reporting markets, with the combined first-half results highlighting a consistent pattern across New York, New Jersey, Illinois, and Ohio.
State regulatory reports track these figures on a monthly basis, allowing direct year-over-year comparisons that reveal retail's contraction against a flat online performance, and the June 2026 snapshot places retail at one percent of the total pie, down from higher proportions recorded in earlier periods.
Market-Specific Context and Reporting Changes
New Jersey stands out because its Division of Gaming Enforcement made the explicit decision to stop breaking out retail handle after June 2026, which means future monthly releases will present only aggregate or online-focused numbers, and this adjustment reflects the channel's diminishing share in the state's overall sports betting landscape.
The other three states continue to publish separate retail and online data, yet the aggregate picture from all four markets shows the same directional trend, with retail volumes contracting while online volumes hold their ground, and observers tracking these reports note that the $50.4 million retail total for June represents a small fraction of the $4.97 billion combined figure.

How Handle Figures Translate to Industry Activity
Handle represents the total amount wagered before any payouts or deductions, so the 26.7 percent retail drop signals lower volumes at physical locations even as online platforms maintained steady throughput, and this distinction matters because regulatory bodies use handle as a primary metric for market size and tax calculations in each state.
Because the four states report separately, analysts can isolate the retail-online split without needing nationwide estimates, and the first-half 2026 comparison against the prior year provides a clean benchmark that avoids seasonal distortions when viewed across the full six-month window.
Those who've examined the monthly releases point out that the June 2026 retail percentage of 1.0 percent marks a continuation of earlier monthly declines, and the decision by New Jersey regulators to streamline future reports aligns with the channel's reduced visibility in the data.
Implications for Ongoing Regulatory Tracking
State monthly sports betting handle reports supply the raw data behind these comparisons, and the H1 2026 results demonstrate how reporting practices evolve when certain segments shrink in relative importance, with New Jersey's adjustment serving as one concrete example of that evolution in action.
Illinois, New York, and Ohio maintain their existing formats for now, which allows continued tracking of the retail-online divergence in those jurisdictions even as New Jersey folds retail into broader totals after June, and this patchwork of reporting standards creates a nuanced picture for anyone following multi-state trends.
Conclusion
The first-half 2026 data from the four largest separate-reporting markets shows retail sports betting handle contracting 26.7 percent year-over-year while online handle remained flat, culminating in retail's 1.0 percent share of the June combined total and New Jersey's subsequent decision to stop isolating retail figures in monthly releases, and these developments rest entirely on the figures released by state regulators for the period in question.